Nouria

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BRAND CAMPAIGN | 3-PART FILM SERIES

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Nouria is a luxury fashion brand blending timeless elegance with modern sophistication. To celebrate Nouria’s 2-year journey, we created a campaign that reflects the brand’s evolution, from its origin story to its signature designs and core philosophy.

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FILM 1 - THE BEGINING OF LIGHT

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This film traces the birth of Nouria. Named after the first light, Nouria was built on the belief that design begins with what light touches. Each collection is shaped by how light interacts with surfaces, creating movement, texture, and form. The founder’s vision is simple: every garment must hold meaning. Every piece is not just worn, it’s experienced as a story, a memory, or a personal reflection.

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FILM 2 - THE RAINA SET

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The second film explores the journey of the Raina cord set,  a design that became Nouria’s signature. Minimal, distinct, and versatile, Raina marked a turning point for the brand, giving it a clear identity and a recognizable language of form. This piece connected to the larger audience. It represented what Nouria stands for : confident and thoughtful simplicity.

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FILM 3 - METAMORPHOSIS 

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The final film, Metamorphosis, is a tribute to growth.
It reflects Nouria’s belief that transformation is at the heart of every woman’s journey. The film focuses on how change in body, identity, or life, is not something to resist, but something to embrace. Through evolving designs and adaptive silhouettes, Nouria celebrates individuality, strength, and self-expression.

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Director : Rewa Rawat

Producer : Atman Mehta 

Screenwriter : Anukriti Lal 

Editors : Kalyandeep Vanapalli, Joyjeet Sarkar

Cinematographers : Saumitra Yadnyopavit, Aman Nirmal

Camera Assistant : Tanmay Pore

Sound recordists : Atman Mehta, Anukriti Lal

Assistant Directors : Nane Schröder, Ayantika Goswami